Mobile marketing, and the technology behind the evolution of mobile phones, changes so quickly these days that it can be hard to keep up. Money made from mobile apps nearly doubled in 2012 from the year before, clearly indicating the enormous growth in this industry. As a business owner, it is important that you are able to keep up with such trends.
There are applications available in more or less any niche market you can think of. These include apps to make you more productive, apps to help you keep fit, apps to keep you on top of your social life, apps to entertain, apps to educate, and apps to amuse. Anyone can get into mobile app development: from a regular Joe with a bright idea, to large companies who want to serve their clients better. However, with this growth comes inevitable competition. Will the market ever become saturated?
Yes, and no. When new technology comes out people always jump on the bandwagon, and this is clearly seen in the growth of mobile app development. This invariably leads to more competition, but since technology changes so quickly, new ideas will always appear. As such, the app market is unlikely to be saturated: it will simply evolve.
So, what trends are we likely to see in the coming months and years?
Well, first and foremost, we are likely to see a rise in HTML5 and hybrid apps. What this essentially means is that developers will be able to create 'universal' apps that don't need coding for each operating system, as is the case with native apps. This is going to make development easier, thus providing the consumer with even greater levels of service.
Another trend we are likely to witness will be a growth of geotargeting apps. Using the FunMobility Mobile Relationship Platform, marketers will be able to instantly provide special offers to customers when they pass by their stores. This platform will essentially allow marketers to take relationship building with their customers to the next level, allowing them to connect and interact with their audience in new and meaningful ways.
More businesses will continue to develop apps to take advantage of not only an extra layer of income, but new and powerful ways for them to develop their standing in their market and enhance their profile in the eyes of their target audience. This will continue to expand across industries as sales of Apple iOS and Android devices continue to grow. In fact, in 2013 there are expected to be at least 1 billion of these devices sold, opening the doors to even greater opportunity in the app market.
Due to the growth of different devices, it has also become critical for businesses to provide apps that can integrate with each of them. If you develop an app, make sure that it can be used on mobile phones, tablets, and macs. Customers will soon be demanding that this be possible, so developing apps that give them flexibility will be hugely important.
Mobile app development is still in its early stages, and will continue to grow for years to come. Stay ahead of the curve and you'll be able to develop apps that your customers will love.