Commercial Retail: Using Sustainability to Improve Profitability


Retail centers are fundamental to American communities and lifestyles. According to the Environmental Protection Agency, approximately 2.4 billion people will patronize 46,000 shopping malls in the U.S. this year. The collective spending on food, goods and services is approximately $3.6 billion. Robust retail activity is essential to our economy, but it is also contributes to higher energy demand and waste generation from both operations and the consumer packaging resulting from sales.

The good news: retail is changing. Forward-looking owners and operators are finding clear business advantages in sustainability. They are improving the bottom line through greener building practices, operational efficiencies, tenant partnerships, and recycling.

Green buildings are worth more and cost less to operate than traditionally constructed buildings. A 2007 CoStar Group study found that LEED certified buildings command rental premiums of $11.33 per square foot and have a 4.1% higher occupancy rate over non-LEED counterparts. USGBC and other studies show that overall employee satisfaction is higher and turnover is lower than employees working in non-green environments. The net impact for shopping centers owners is an increase in property values and occupancy. This is a direct result of their investment in greening retail spaces and implementing sustainability plans.

Waste reduction programs are significant part of greening a retail center and achieving cost reduction. Many shopping centers are realizing the benefits of waste reduction programs:

• Westfield Mission Valley is a 1.5 million-square-foot outdoor shopping center located in San Diego, California. Its annual waste disposal costs dropped by more than 40 percent between 1994 and 2002.

• Plaza Camino Real Shopping Center had been the largest trash producer in Carlsbad, California until implemented an aggressive waste reduction plan, which shaved more than $67,000 from waste disposal costs in a single year.

• VF Outlet Center located in Reading, Pennsylvania decreased its annual waste disposal costs by 67 percent between 1995 and 2002.

Reworking and managing waste programs can be challenging. The logistics can be unwieldy and the process often requires extensive education of tenants and property managers. As a result, many shopping centers recycle on a limited basis with a focus on cardboard. Partnerships are key to acheiving the greatest waste reduction. Successful owners and operators work with their supply chain, waste providers, facility staff, and retail tenants to create broad reaching waste reduction programs that cut costs and demonstrate environmental leadership.

Shopping centers that partner with retailers not only achieve higher recycling rates, but also position themselves for additional recycling and reuse opportunities. Operational materials such as pallets, hangers, fixtures, and furniture are increasingly being refurbished and reused. In addition, retailers are exploring options to reduce packaging and employ more recyclable materials. The goal: reduced packaging and less end product waste.

Beyond recycling, shopping centers are instituting programs that deliver operational efficiencies. A high end mall near Minneapolis, Minnesota uses solar powered trash compaction units throughout their common areas. The compaction units reduce service demands on maintenance staff and also showcase the center's sustainability efforts. This shopping center also uses their 'green program' as a community event platform to draw more foot traffic.

As mall owners and developers adopt more sustainable building and operating practices, they generate very real benefits to the local community and strengthen their own financial position. The shopping mall of the future will be green and sustainable. Those that adapt sooner will be better positioned to service tenants and the consumer market. As the American retail industry goes green, the U.S. will be closer to achieving important national sustainability goals and materially reducing greenhouse gas emissions. The key to creating retail center sustainability is bringing all stakeholders - owners, tenants, and waste managers together. This expands the possibilities for coordination, understanding, and ultimately savings.

To learn more, please contact Waste Management Sustainability Services at 877-441-3046 or visit our website at wmsustainabilityservices.com.

About the Author

Waste Management

Waste Management, Inc. is North America's leading provider of integrated environmental solutions. We partner with our customers and communities to manage and reduce waste from collection to disposal while recovering valuable resources and creating clean, renewable energy.

Our 45,000 employees are committed to Environmental Performance — our mission to maximize resource value, while minimizing environmental impact so that both our economy and our environment can thrive. Serving over 20 million residential, industrial, municipal and commercial customers, Waste Management posted $12.52 billion of revenues in 2010.

Drawing on our resources and experience, we actively pursue projects and initiatives that benefit the waste industry, the communities we serve and the environment.

• Waste Management uses waste to create enough energy to power more than 1 million homes every year. By 2020, we expect to double that output, creating enough energy to power more than 2 million homes.

• As North America’s largest recycler, Waste Management managed more than 7 million tons of recyclable commodities in 2009. By the year 2020, we expect to increase the amount of material we manage to more than 20 million tons per year.

• By the end of 2009, Waste Management had 119 landfill-gas-to-energy projects producing 540 megawatts of power, the equivalent of powering approximately 400,000 homes.

• At the end of 2009, we had more than 800 natural gas-powered trucks in our fleet, with plans to add 200 more in 2010. During the year, we also used technology to reduce the fuel burn of every truck in our fleet. When fully implemented, this is expected to save 9 million gallons of fuel per year.

• Our wholly owned subsidiary Wheelabrator Technologies owns or operates 16 waste-to-energy plants and five independent power production facilities in the U.S. that generate enough energy to power more than 900,000 homes.

• Through a joint venture with the Linde Group, we have built a plant that converts landfill gas into liquefied natural gas for use as fuel in our trucks. The facility is currently producing 13,000 gallons per day.

• At the end of 2009, we had a total of 73 WHC-certified sites. We also set a goal to have 25,000 acres dedicated solely to nature preservation by 2020, and we have nearly reached that goal: at year-end, we had 24,000 protected acres.